Consolidated Freight

There was a lot news on the Bankruptcy of Consolidated Freight, which rocked the transportation industry, but what most failed to realize is that CF was founded in 1929 and this nation lost a great company.

One of their largest customers was The Boeing Company. With Consolidated Freights help we were able to move logistics around the country so we could out produce and deliver our industrial might to the Germans in WWII. Despite the immense volume of logistics CF provided for America they had an incredible safety record un paralleled in the industry and could even hold a candle to the Wal-Mart logistics teams. One of the best safety records in the nation;

Anyone in the Transportation Industry or who reads Commercial Carrier Journal or Transport topics understands that they too were leading edge on many issues, like B2B, Same day, expedited services and routing plans including trains, planes, ships and trucking and god only knows what else in the future had they still been in business? Leading the industry in high technology for logistics as well.

In business since 1929, 15,500 laid off effective immediately after their bankruptcy, a Delaware Corp. with HQ in Vancouver WA, which as of this year is the highest unemployment in the country. Think about it a company formed in 1929 after the depression made it through the war only to be caught up in this latest cycle of terror, high fuel prices and sluggish recession, this was a bad day for all of America. It is the heart of this country. But such a large company like CF has its tentacles in all sorts of other vendor operations, for instance they were the Third largest buyer of Freightliner Trucks in the World. JB Hunt recently passed them with a 1 billion dollar purchase in 1999.

The two companies have a long history. Consolidated Freightways Manufacturing Division eventually became Freightliner. This folks is the backbone of America. Freightliner eventually sold out to Daimler Chrysler. This is very serious as the region got hammered by steel, to make trucks, lumber and timber industries buying trucks, then the trucking lay offs in manufacturing sector, along with buy back leases all killing the prospects of getting out of dodge under German short term gain lookers pledged against America heart and sole and fiber. The massive consolidation of trucking manufacturers, dealers and the like were hurt. Also Pac Car Leasing was hurt with holdings connected to CF, more used trucks for sale again just a used truck prices were starting to rebound. Pac Car bought into Rush Peterbuilt who was also consolidating sales offices and now a new glut of 18,000 used trucks on the market. This is not all, which plagued the CF Companies. High Fuel Costs in summer of 2001 hurt Consolidated Freight and in August 1, 2001 they had to raise prices, meanwhile competitors such as Fed Ex Ground waited until way after 9-11. UPS followed and so did JB HUNT, Swift, Covenant and Schneider. Many independents went out of business. In 2000 CF Consolidated Freightways with $2.2 billion in annual revenues, consolidated was going strong. The Company’s 18,000 skilled professionals specialize in freight transportation. Raised prices again in May 2002.

The Truth About Grants

I don't know about you, but hardly a day goes by I don't receive spam emails about grants. Spam that absolutely promises me I can buy a book and get a $30,000 grant, just for being alive on the planet. Spam that assures me there are grants available to pay my credit card bills, start any kind of business, or buy a shiny new car.

To some degree, those spam emails are why I established a website devoted to grants. Because I have been a grants consultant for thirty years, I know the truth about grants, and I want to share that truth with you.

The truth about grants is a good news/bad news proposition. Let's get the bad news out of the way first:

Nobody is going to award you a grant of $20,000 or $30,000 to spend at Saks, or pay your bills. Nobody is going to give you cash to start a network marketing business. Nobody is going to buy you a new Mercedes to drive around the neighborhood.

But really, in your heart of hearts, you already knew that - right?

Now for the good news about grants...and there is some very, very good news indeed:

Every year in the United States alone, $360 billion is available in grant funding for individuals, businesses, and non-profit organizations. This is the real thing, money that is genuinely available from solid, dependable funding organizations.

There are grants for college, grants to pay for medical care and drugs, and grants to support research and study projects. There are some government grants available to certain established businesses, and a very limited number of grants to start new businesses.

There are grants for women and for minorities, grants to buy homes, grants to acquire and repair rental properties, and grants to develop new products that will help the environment. There are grants to fund a virtually unlimited number of community projects. If you have a project that offers some social value, there is probably a funder who has a grant for which you can apply.

Government agencies, foundations, and corporations all make grants. Almost universally, grants do not need to be repaid, and grants are tax-free.

Are you beginning to see the scope of this?

To help people understand just how much potential there is in grants, I often describe grants funding as a "parallel economy". There is the standard economy, where goods and services are bought and sold, and taxes paid. Then there is the parallel economy of grants, where gifts are requested and received.

Not just a few gifts. Three hundred sixty billion dollars in gifts.

So is there a trick involved in getting grants? No. But, as is true in any situation in life, there is a framework within which the successful grantseeker must operate. If you want to profit from grants, you must put forth the time and effort to learn how this parallel economy operates, and how to play by its rules.

First, grants are all about purpose. Every grant is offered and awarded in order to accomplish a specific purpose. Every funding agency has a mission it wants to carry out, and grants are given to further that mission. So if you want to start a children's orchestra in your town, you must find the funder who considers musical programs for children part of its mission. If you have invented a better trash compactor, then you are looking for a funder with an environmental mission.

Second, there are a host of resources for finding and identifying grants. You must learn about the types of grants, who is making them, and how to locate them. You must learn how to tailor your project to potential funders.

Third, there is a specific format for requesting grants, called a grant proposal. Although there are many different types of grants, the basic grant proposal format can be adapted to all of them. You must learn how to write a good proposal, and assemble all the information a funder will want to see.

This all sounds a bit more complicated than just buying a book, right? So the question becomes, is it worth the effort?

Well, I've raised millions of dollars in grant funds for my clients, and for myself. I bought an apartment complex free and clear, without a penny of my own money, with a grant. I absolutely believe it's worth the time and effort involved. Where else but in the parallel economy of grants, can you ask for what you need, and receive it as a gift?

Recognizing The Talents in Our Own Midst

According to experts in the field of hiring and training development, there is a great potential within our own companies for talented individuals.

Why are we not recognizing those already in our midst? An explanation is: when people are working at lower levels than their management abilities, we can't see what they can really do.

And in this day and age, we have a lot of people laid off from downsized companies who have to take lower level positions for survival.

We just don't recognize who's working for us or with us. We limit our people by their current titles, functions and departments.

Yet getting to know our people is not hard to do - we just need to talk to them! It's up to management to initiate such talks.

Some companies have implemented "Talent Development Programs". What we really need are "Talent Recognition Programs". Management needs to take the time to recognize whom we have amongst those employees currently working as "latent talent".

There are scores of qualified, skilled individuals who have had to take on jobs many levels below their business capabilities and experiences because of economic downturn or simply because nobody has recognized their abilities and given them a chance to prove themselves.

Dig up your employees' resumes again, from the interviewer's forgotten files, and get familiar with them. Let's not leave these highly personal information papers to die in the aftermath of the initial interview. Then let's talk to our people and ask the right questions.

Test with projects that the individual can work on for short periods of time - say a week, a month or three months and find out what they can do. All this should happen with proper delegating, empowerment and regular meetings.

Finally, let's assess ourselves and REGOGNIZE the assets that we have in our people.

/end of article.

You may print this article in your ezine or web site or pass it on to others providing nothing is changed and the bio is fully included at the end of the article.

Merchandise Delivery Time & Federal Law

I. BACKGOUND
The federal Mail or Telephone Order Rule spells out the ground rules for making promises about shipments, notifying consumers about unexpected delays, and refunding consumers' money.
Enforced by the U.S. Federal Trade Commission, the Rule applies to orders placed by phone, fax or the Internet. Compliance with the Rule can have bottom line benefits for your company, because satisfied customers are repeat customers.
II. REQUIREMENTS
You must have a reasonable basis for stating that a product can be shipped within a certain time.
If your advertising doesn't clearly and prominently state the shipment period, you must have a reasonable basis for believing that you can ship within 30 days.
If you can't ship within the promised time (or within 30 days if you made no promise), you must notify the customer of the delay, provide a revised shipment date and explain his right to cancel and get a full and prompt refund.
For definite delays of up to 30 days, you may treat the customer's silence as agreeing to the delay, but for longer or indefinite delays - and second and subsequent delays - you must get the customer's written, electronic or verbal consent to the delay.
If the customer doesn't give you his okay, you must promptly refund all the money the customer paid you without being asked by the customer.
Finally, you have the right to cancel orders that you can't fill in a timely manner, but you must promptly notify the customer of your decision and make a prompt refund.
III. UNEXPECTED DEMAND
You can change your shipment promises up to the point the consumer places the order, if you reasonably believe that you can ship by the new date.
The updated information overrides previous promises and reduces your need to send delay notices.
Be sure to tell your customer the new shipment date before you take the order.
You must provide a delay option notice if you can't ship within the originally promised time.
The Rule lets you use a variety of ways to provide the notice, including e-mail, fax or phone.
It's a good idea to keep a record of what your notice states, when you provide it, and the customer's response.

I Can't Afford A PR or Publicity Campaign

It's a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: "I'd love to hire someone to launch our publicity campaign professionally, but we can't afford it, so I'm just going to have to do it on my own."
Over the past several months, I have been conducting an informal survey among entrepreneurs and business owners who have contacted me about my services. I have found that due to their lack of information or knowledge on the topic, many businesses typically over-estimate or over-budget the cost of a prospective public relations/publicity campaign. During my PR consultation with them, I asked: "How much do you think it will cost to launch a solid, effective PR/publicity campaign for your product/business?" Of the 102 people I've queried:

• 11% - Thought a professional PR campaign would cost $10,000+ per month
• 32% - Thought a professional PR campaign would cost $5,000-$10,000 per month
• 39% - Thought a professional PR campaign would cost $3,000-$5,000 per month
• 12% - Thought a professional PR campaign would cost $1,000-$3,000 per month
• 6% - Thought a professional PR campaign would cost less than $1,000 per month

The truth is -- you can get a publicity/PR campaign in all of those price ranges. What you get for your money and how effective the campaign will be is the real question. It is true that the more you pay the more you get. But getting the most publicity/PR exposure doesn't mean you have to get most expensive PR agency or specialist.
A good rule of thumb is to align yourself with a PR business that best reflects your business size. Most times their rates will be in line with your prospective PR budget. If you are a small business owner with two employees, you need not hire a high-dollar PR agency with dozens of employees. Find a PR business whose office size and capabilities closely resemble your business.
Case in point -- there is a large PR agency in a fancy building downtown a few miles from my office. Frankly, we are not even competition to each other - in fact we have even referred clients to each other. Why? They typically work with large corporations and implement campaigns of around $10,000 per month. My business works with smaller businesses/individuals -- a PR/publicity campaign with my company would be about $10,000 for an entire year - not just a month. Mechanically, the downtown firm and my business do the same thing when it comes to PR campaigns: professional media release composition; extensive media market research; articulate personalized distribution to the media; months of media relations (article placements/interview scheduling/media request fulfillment, clipping/tracking of media placements, etc.).
Signing up with the big firm doesn't mean you'll necessarily get an experienced associate working on your campaign. So are you getting what you are paying for? A friend of mine who works at a major PR firm gave me the following breakdown of billing fees in his office:

• Interns/Junior Executives - bill at $75 / hour (Very little, if any professional experience)
• Account Executives - bill at $100 - $125 / hour (1-3 years of professional experience)
• Senior Account Executives - bill at $125 - $200 / hour (Multiple years of professional experience. Agency decision makers.)

Compare those prices to many small PR shops or individual PR specialists. Many have started their own PR businesses after years of experience in the industry and typically charge $50 - $100 per hour to professionally launch and maintain your campaign. Many times, you can get a seasoned PR veteran who will work directly with you and your staff for cheaper than the "Intern/Junior" executive rate at a downtown firm.
However, one word of advice -- when choosing a smaller firm or individual to do your PR, make sure they have the same tools that the bigger agencies do: updated media lists/contacts; personalized media distribution capabilities; professional clipping/tracking services to get copies of each of your media placements (articles, tapes from TV/radio shows) as well as the intangibles of expert communication/media relations skills and professional pitching prowess. If they are cheaper, but don't have all the tools to help you in the best manner possible, you are probably better off spending a little extra money to make sure your campaign is launched and maintained correctly.
The major benefits of hiring a professional (individual PR specialist or PR firm) to launch your campaign are:

• Proper Campaign Implementation - Improperly composed or poorly pitched campaigns are the major downfall of many PR efforts. Poorly written, over-commercialized media releases; uncalculated, misdirected mass e-mailing of the release pitch; no follow-up media relations/media request fulfillment; etc.. Your first impression to the media is a lasting one - make sure it's a good one.
• Media Contacts - Most PR agencies have established multiple media contacts over several years that can lead to much better and more numerous media placements for your campaign. Let their foot in the door benefit you.
• Efficiency and Effectiveness - PR specialists/agencies generate publicity full time, 8-12 hours per day and know the ins and outs, shortcuts and secrets to getting the job done better and quicker. Sure you could hang your own drywall or do your own plumbing, but do you have the tools, the time and the expertise to make it cost effective. I always tell my clients, "You do what you do well, I'll do what I do well and we'll collectively move this business further up the ladder."

One caveat when it comes to choosing a professional PR agency or individual to work with - signing up for a higher priced campaign doesn't necessarily mean you will get better results than a cheaper campaign. And the inverse is true as well. Over the past year or so, many "low-cost PR/publicity services" have begun to pop up all over the Internet. Ones that promise to write and launch a press release for as low as $99. They are low in cost - because frankly many are low in quality. Bigger is not necessarily better, and cheap does not always mean a good bargain.
If you have the time, tools and talent to launch and maintain your own campaign, you should definitely do so. If not - there are a number of public relations/publicity firms, specialists and services out there. Research to find the one whose services and fees match your business plan. Once business owners, entrepreneurs, and inventors learn more about their options when it comes to launching a PR campaign -- many find that they can't afford NOT to have one.

When the Media Calls

If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creation, which was held here in Paris. I watched the reactions around the room, and it occurred to me that for most small-business owners, the only thing more frightening than conducting a follow-up phone call with a reporter is having that same reporter actually interview them.
There is only one way to overcome the fear. You have to simply adopt and apply an old U.S. Army recruitment slogan, "Be Prepared." Don't get caught without an answer the next time the media calls. Follow these quick tips for success:
Ask the reporter to describe the subject and story angle for the interview.
Establish the medium for the interview (i.e. live or taped television, print, radio, etc.)
Discover when (date and time) and where (by phone, e-mail or in person) the interview will take place. Also try to determine if the reporter will need additional information from you, as well as the story's deadline.
Research the reporter's past articles so that you'll be comfortable with the story's tone.
Create talking points. These are brief positive statements about you and your company that you will want to be included in the story.
Anticipate the types of questions that that reporter might ask, and prepare truthful answers for them.
Assume that everything you say to a reporter - jokingly or otherwise, will be used in the story. Always be aware of what is being stated, and if an awkward silence develops, don't feel obligated to keep talking if you have no more to say on the subject matter.
Avoid speculation or hypothetical situations. It could lead to being misquoted. You are the expert so stick to what you know.
Admit when you don't know the answer to a question. However, make it your top priority to find the answers and deliver them to the reporter immediately. It is also fine to take a moment to think before answering a question.
Avoid using technical terms or jargon. You must be able to explain your ideas simply and concisely.
Take notes and don't be afraid to ask the reporters questions as well.
Make yourself available by phone or e-mail in case the reporter has additional questions or wants to do a final fact check before completing the story. This will help give clarification to something you've said or give an opportunity to fix something if you've misspoken.
Thank the reporter for selecting you for the interview.

Little Known Pitfalls of Traditional Publishing Industry

As many small-time authors and self-publishers have discovered the hard way, the traditional book publishing model is fraught with problems that conspire against an individual author/publisher making a decent living from their work.

The traditional model normally involves two basic choices: 1) use a commercial publisher, or 2) self-publish.

THE COMMERCIAL PUBLISHER ROUTE

This option involves the author submitting book proposals or full manuscripts to commercial publishing houses in hope of acceptance.

Once a manuscript is accepted by a publishing house (the vast majority are not accepted) a contract is signed between the author and the publishing house. This kicks-off a time- consuming and often complex process involving printers, shippers, wholesalers, distributors, marketers, and finally, booksellers, all managed on the author's behalf by the publishing house.

Typically, it takes anywhere from 18 to 24 months from the time the author finishes a book manuscript, until the actual book gets onto the bookshelves.

THE SELF-PUBLISHING ROUTE

The self-publishing option is one in which the author eliminates some of the middlemen and manages the overall publishing, distribution and marketing processes him/herself.

This option gives the author much more personal control of the whole process and allows him/her to earn more money per copy than through a commercial publisher. It also involves a lot of work by the self-publisher who is responsible for performing all of the functions and services that a commercial publisher would normally look after.

This model is normally less time-consuming in terms of elapsed time, since there is no manuscript submission and approval process involved. On average, the self-publishing process can save 6 to 12 months over the commercial publisher model.

THE SHOCKING DOWNSIDES OF TRADITIONAL PUBLISHING

Based on my first-hand experience with the North American book publishing and distribution industry, I have to say that it is one of the most archaic and poorly run business models that I have ever encountered. The entire industry seems to be decades behind current-day business practices of other industries.

Very few people know from the outset what they're getting into when they choose to publish their book via the traditional publishing route. They have no idea at the beginning just how backward, outdated and dysfunctional the entire conventional book publishing industry business model really is.

Here's what the conventional book publishing industry WILL NOT spell out to you before you sign-up...

Give Away Half Your Book's Value Up-Front

If your book's cover price is, say $30, you will be forced to discount at least 40% to 60% right off the top when selling your book to wholesalers and retailers. So, you'll really be working from an actual price of somewhere between $12 and $18 -- not the $30 you first thought.

Don't Count On Making Big Bucks

If you choose the commercial publisher option, the best you can hope to receive for your book is a royalty somewhere between 6% and 10% of the "net". The "net" is the amount the publisher receives AFTER discounting to retailers.

Example; cover price = $30; discount to large retail chain = $15 (i.e. 50%). Your cut would be somewhere between $0.90 and $1.50 per sale. So, for selling 3,000 copies (a very good sales figure) you would receive a grand total of somewhere between $2,700 and $4,500!

You'll Have To Write Lots Of Books

If you choose the self-publishing option your main distributor will pay you somewhere around 45% of the cover price of your book. Using our $30 cover price example; that works out to $13.50 per sale that goes to you under this scenario. Then you have to deduct your costs which include: printing the book, overheads, and marketing, publicity and advertising expenses.

Example: cover price = $30; distributor payment to you at 45% of cover = $13.50, before expenses. Deduct: printing costs - $3.50; overheads - $1.00; marketing, advertising, publicity - $1.00 = ($13.50-$5.50) = $8.00 per book sale. So, for selling 3,000 copies you would make only $24,000.

And don't forget, this option involves your ongoing direct personal time and effort involvement.

Wait Forever To Get Paid

Typically, you will have to wait between 90 days and 120 days after an actual book sale before you will receive your payment for that sale. I still shake my head at this one. How does the publishing industry get away with such an archaic practice in the 21st Century?

In normal business the standard wait for payment is usually 30 days, sometimes as much as 60 days; but 90 to 120 days to pay a poor struggling author? It's a crying shame that they still manage to get away with it. This kind of payment delay is the norm, whether you go through a commercial publisher or if you're a self-publisher.

Issue 100% Refunds On Unsold Books

A trademark feature of the conventional book publishing industry is the way in which it deals with "returns". In almost all cases -- publishers, distributors, wholesalers and retailers - they maintain the right to return unsold books to you, the author, for a 100% refund, even many months later!

Example: Say you sell 200 copies of your book to a particular retail chain through your publisher (commercial publisher model) or through your distributor (self-publisher model). Then, let's say that after five months, various stores in that retail chain find that 45 unsold copies of your book are still on their shelves. The retailer would simply send those books back to your publisher or distributor for a 100% refund. That company would would then routinely pay that retail chain a 100% refund for each book returned and in-turn would deduct that total amount from your account!

I'm not kidding folks, this is how it really works!

There is absolutely NO incentive for bookstores or publishers/distributors to make any extra effort whatsoever to move your book off their shelves since they know you will provide a 100% rebate for all "returns" in any case. Go figure?

Pay Them Extra Money... Just In Case

And just to add insult to injury, many publishers and distributors will also withhold funds from your regular royalty payments (20% or more) as insurance to cover the costs of possible future returns.

So, not only do you get paid 90 to 120 days late, you will NOT receive the full amount to which you are entitled, as your publisher/distributor hedges against the possibility of eventual returns of unsold and/or damaged books months down the line.

Get Stuck In Someone Else's Time Cycle

Most commercial publishers operate on a time-frame of 18 to 24 months from approved/accepted manuscript until the book is released for sale. If you are a self-publisher you can whittle this down to maybe 3 to 6 months depending on when your book is ready vis a vis your distributor's catalog publication schedule.

If you time it perfectly, or just get lucky, there might only be 6 to 8 weeks between your book being ready to ship and it getting it onto store shelves.

BOTTOM LINE

In addition to the foregoing, there are other problems with the traditional book publishing model which I won't go into here. So, as you can see, from an author's point of view it is a highly dysfunctional, badly flawed business model that wouldn't survive in most industries.

In fact, the system is so stacked against the average author I'm amazed that some people actually try to eke out an ongoing living in that thankless industry. I guess they feel they have no other choice, or they are hoping against the odds that they will one day get lucky and pen a mega best-seller.

So, if you are an aspiring author, and you're hoping to make a modest living writing and publishing your own books or ebooks -- the traditional book publishing and distribution model is definitely NOT the way to go.

The good news is that over the past couple of years a new publishing model has evolved that eliminates all of the negative aspects of the traditional publishing model and adds a number of additional benefits.

It's called the "Online Publishing Model".

It's a combination of online digital download delivery and print-on-demand (POD) publishing that sidesteps most of the pitfalls of the traditional book publishing model.